By Omri Yacubovich | Head of Marketing @ Commerce Sciences
With major retailers like Amazon offering inexpensive next day (and sometimes same day) shipping to their Prime members, customers are getting increasingly spoiled on shipping being fast and cheap. Marketers have even noted that offering free shipping (valued at $6.99) is more attractive than getting a $10 off coupon for your order. So the question is, how are the shipping methods you are offering affect your conversions? In this post, we’re going to look at how you can determine the best shipping methods to offer your customers to increase sales.